![]() ![]() Backward path exploration is the reverse: it examines the event stream to find the screens viewed or events triggered immediately before your selected ending point. How paths are calculatedįorward path exploration takes the starting point you provide and then examines the event stream to find the next screens viewed or events triggered by your users immediately after that starting point. PathĪ path is a specific sequence of nodes occurring across one or more steps, within a specified time frame. You can switch node types for a step using the menu above the step. You set the node type for the starting point when you create a new path exploration. ![]() Node type denotes the dimension values you'll see in each step of the graph. Nodes are the data points within steps, representing the number of users or events at that point in the path.įor example, the Men's Shoes node in STEP +1 represents the number of shoppers who opened that page, or the number of events that were triggered from that page. Each step after the starting point or before the ending point represents the successive or previous actions of viewing a screen or triggering an event.įor example, STEP +1 is the list of screens viewed or events triggered by your shoe shoppers after opening the footwear product page starting point. It appears as the rightmost column in the visualization.Ī path exploration can have a starting point or an ending point but not both. The ending point is the screen or event that ends the path you want to explore. It appears as the leftmost column in the visualization.įor example, begin an ecommerce path with a page that offers choices for different categories of shoes (e.g., men's, women's, athletic, etc.) The starting point is the screen or event that begins the path you want to explore. Path exploration uses a tree graph to illustrate the event stream, the collection of events users triggered and the screens they viewed.Ī path exploration graph consists of the following elements: You can then configure the rest of the exploration in the same way as a forward path. Click in the ENDING POINT box to select the node that ends the path.Create a new path exploration following the directions above.Then, you can use that insight to improve the user experience. You can select an event, like a purchase or conversion, and explore the different paths your users take to reach that event. Backwards pathing lets you select a desired event or page and explore how your users got to it. See your users' previous stepsīy default, path exploration shows your users' actions working forward from a specific event or page. More nodes beyond the top 20 are grouped into an "Others" node. Click + More to add up to 20 nodes per step. Nodes that appear in gray are at the end of the user's path and can't be expanded.īy default, the graph shows the top 5 nodes in a step. (Data points in a path exploration are called nodes.)Ĭlick a node to expand it and add a new step. To see the next steps your users took, click a data point in the graph. You will also have the option to view more screens if available. To the right is STEP +1, which shows the top 5 screens that your users viewed or events they triggered after that starting point. On the left is the starting point you selected. Under STARTING POINT, click to choose a dimension, or drag and drop a dimension from the NODE TYPE list to the STARTING POINT.Ĭhoose the event name, page title, page path, screen name, or screen class as the starting node. ![]() Then, you will select the kind of data to use as the starting point or ending point of your exploration. If you click Start over, you can select the starting point or ending point of the exploration. You can click Start over in the top right to start with a new path exploration. To get started, Analytics provides a sample implementation. ![]()
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